When It’s Time to Evolve: Why I’m Shifting My Coaching Focus (and You Can Too)
Sep 27, 2025
Midlife isn’t a crisis — it’s a powerful invitation to grow, pivot, and come home to yourself.
There comes a point in midlife when something inside you whispers — or sometimes shouts —
“This version of me no longer fits.”
You might be successful on paper.
You might have done “all the right things.”
But deep down, you feel it: it’s time for something more aligned, more expansive, more you.
I’ve been there too.
From Alcohol Coaching to Midlife Mindset Work: A Natural Shift
For years, I worked as a coach supporting women to change their relationship with alcohol. And it was powerful work — life-changing, even.
But here’s what started happening…
Once the drinking slowed or stopped, the deeper questions would surface:
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“Who am I now?”
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“What do I actually want from my life?”
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“How do I stop people-pleasing and start living for me?”
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“Where do I even begin to rediscover myself?”
And suddenly, we were no longer talking just about alcohol.
We were diving into mindset coaching for women in midlife.
We were exploring boundaries, energy, identity, confidence, menopause, purpose, joy — the full messy and magical picture of reinventing yourself in your 40s, 50s, and beyond.
At the same time, I started receiving speaking invitations — but not about alcohol.
Organisations were asking me to speak about:
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The inner critic
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Navigating menopause with mindset tools
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Mindset shifts for women over 40
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Confidence, clarity, and emotional resilience in midlife
And I realised — this is the work I’m meant to be doing.
Listening to the Nudge — Not the Fear
I’ll be honest: pivoting my coaching business felt scary at first.
That fear voice got loud:
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“This is what you’re known for.”
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“Stay safe. Don’t mess with success.”
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“Who are you to shift direction now?”
But here’s what I know: growth never comes from staying comfortable.
It comes from trusting your gut, even when it’s shaking a little.
It comes from letting go of the old identity to step into something bigger.
So, I’m saying it clearly:
👉 I’m no longer just an alcohol coach. I will continue to offer this on request but...
👉 I’m a midlife mindset coach — guiding women to rediscover who they are, what they want, and how to create a life that feels aligned, powerful, and joyful.
This New Chapter: Midlife Life Coaching & Speaking
My current coaching containers and 1:1 work now focus on:
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Mindset coaching for midlife women
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Navigating menopause with mindset tools
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Setting boundaries and reclaiming your energy
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Rebuilding confidence after years of self-doubt
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Rediscovering purpose and creating meaningful goals
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Creating a new identity beyond roles, responsibilities, and routines
And for organisations, events, or communities looking for an inspiring voice — I’m offering keynote speaking and workshops on:
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Midlife mindset
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Managing the inner critic
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Menopause and mental wellbeing
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Reclaiming your sparkle and redefining success in midlife
Is It Time for You to Evolve Too?
If you’ve been feeling the nudge…
If you know there’s more to you than what you’ve been living…
If you’re ready to step into your next chapter, with clarity, courage, and support…
You’re not alone — and you’re not too late.
This is your time to evolve.
To let go of what no longer fits.
To trust your gut and take that next brave step.
If you’d love support, I offer 1:1 midlife coaching for women ready to reconnect with themselves, reclaim their energy, and design a life they actually want to be living.
Let’s talk.
You don’t have to do it alone.
With love,
Belinda 💛
COMPLIMENTARY COACHING CONNECTION CALL
Experience the power of coaching with a FREE, no-obligation 15-minute connection call. Upon booking, you’ll receive a questionnaire to help me understand your needs better. This is a confidential and informal chat. You can ask questions about my coaching practice and approach, anything you want! The call is via Zoom or phone —Zoom is preferred so we can connect more deeply. If you’re curious about coaching and want a firsthand experience, this call is for you.
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